premium gear for a cowboy
western preformace
Out West, gear isn’t about trends...It’s about what works.
The
Frontier
Born for the front lines and the front porch.
Locked, loaded, and a little sunburned.
premium FEATURES
adjustable FIT
The Frontier features a multi-position adjustable nose bridge that lets you fine-tune the fit to your face.
PRECISION POLYMER
Only 20 grams....
Delivers exceptional strength while remaining significantly lighter than traditional polycarbonate frames.
ULTRA HYDROPHOBIC
Hydrophobic lens coating repels water, oil and sweat. +UV400 Protection and Impact-resistant Lens
THE
SIDEWINDER
From Saddle to Shore
THE WEST IS BRIGHT.
Out where the light hits harder on water, dust, and open land the Sidewinder doesn’t flinch. With fully coated polarized lenses and removable side shields, you get clarity, coverage, and comfort from first light to last call.
RIDE FOR THE BRAND
Built for Bright Country
Inspired by glacier goggles and the practical gear of the old West, these sunglasses feature removable side shields that block harsh side glare from water, snow, dust, and wide-open country.
PREMIER FEATURES
PREMIER POLARIZATION
Polarized lenses cut the glare bouncing off rivers, lakes, dust, and pavement, giving you sharp, comfortable vision even on the brightest days.
REMOVABLE SIDE SHIELDS
Inspired by glacier goggles and practical ranch gear, these sunglasses feature removable side shields designed to block harsh side glare that standard frames leave wide open. Whether you're on the water, behind the wheel, or in the saddle, the Sidewinder keeps your vision clear and your focus forward.
ULTRA HYDROPHOBIC
Hydrophobic lens coating repels water, oil and sweat. +UV400 Protection and Impact-resistant Lenses + Backside anti-reflective coatings on lenses to eliminate distracting reflections.
